The framing of the message as promoter of gains or restorer of losses and its relationship with Self-orientations is analyzed in relation to the acceptance or rejection of the Law on Gender Equality, passed by the Spanish Parliament in 2007. Two independent studies were designed with psychology students (93 women and 47 men).The first study manipulated both the framing of the message and permanent Self-orientation; and the second manipulated the framing of the message, as well as inducing Self-orientations. Results show stability of core elements of the law and differences in specific aspects. The relevance and importance of the Theory of Social Representations to analyze this phenomenon is discussed.
Keywords:
social representations, framing, gender equality, self
Valencia, J. F., Gil de Montes, L., Ortiz, G., Larrañaga, M., & Flores-Palacios, F. (2013). Social representations and framing: Gender equality and normative regulations. Revista De Psicología, 22(1), Pág. 62–71. https://doi.org/10.5354/0719-0581.2013.27720
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